Alliance Strategy offers ideas, advice and resources on alliance strategy and management.

AllianceStrategy.com offers ideas, advice and resources on alliance strategy and management. The site is maintained by Ben Gomes-Casseres, author of The Alliance Revolution and co-author of Mastering Alliance Strategy, a professor at Brandeis University, and the principal of Alliance Strategy Consulting. Most of the information on this site is provided free of charge, some sections are restricted to clients or require prior approval. The tabs above lead to major sections, each with a deeper menu. Some highlights and recent additions are below.

Alliances make the news daily. The business press offers advice regularly. We sift through the noise and offer our opinions.

New NBC-Fox alliance against YouTube looks to us like a coalition of the scared. See our commentary in the press here and on TV here. Our earlier commentary on AOL-Google alliance is under Publications tab.

Vendor or Partner?
Is your outsourcing venture a vendor relationship or a true partnership? It is critical to know the difference and manage accordingly.

Outsource, Don't Abdicate
With every outsourced task comes a new responsibility. Denying this amounts to governance myopia.

Alliance Sweet Talk: Tough Questions Worth Asking
How should investors react to news of an Alliance? First, with cautious optimism. Second, ask some tough questions.

We believe that good research should yield ideas that matter. We publish in a variety of outlets to multiple audiences.

Books and articles that explain, advise, and change your perspectives.
For Managers
For Academics

How alliances Reshape competition.
Alliances help firms cooperate so that they can compete better. Are these objectives compatible?

Do Alliances Promote Knowledge Flow?
Alliances help firms share technological knowledge, as this statistical paper shows.

Alliance Strategy: Managing Beyond the Alliances.
A "strategic alliance" without a coherent "alliance strategy" is a recipe for failure.

Competitive Advantage in Alliance Constellations.
What determines the success of a firm competing as part of an alliance constellation?

Success in alliance strategy demands vision and application of "best thinking." We offer focused advice and seminars.

Tailored advice, focused consulting, and training on all aspects of alliance strategy, from design to implementation.

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High-impact presentations and facilitation.
View Presentations on Mastering Alliance Strategy

Workshops for in-company or cross-company audiences, with a focus on action-learning and implementation of best thinking.

Overview of our Seminars

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Commentaries in the Press
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