Alliance Strategy
Alliance Design
Alliance Management
Alliance Constellations
Alliance Capability
Outsourcing

International Alliances
Product Development
Anti-trust Considerations

Small Firm Alliances
Definitions

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Alliance Strategy: Managing Beyond the Alliance
CriticalEYE (2004)
Experience and research shows that companies that have a "strategic alliance" without a coherent "alliance strategy" are almost sure to fail. The difference is more than semantic. Fundamental keys to success in alliance strategy are explained.

Another Enron Casualty: Trust in Partnerships
Unpublished Op-Ed (2002)
Enron "partnerships" give bad name to cooperative ventures. But Enron experience also shows investors must consider the alliances of a firm that fall outside of its legal boundaries.

Strategy Must Lie at the Heart of Alliances

Financial Times (2000)
Alliances formed at high levels, often blessed with the designation "strategic", have often failed to deliver. The problem: amid the hype, the alliance came to be seen as an end in itself, rather than as a means toward a broader goal.

Alliance: The Secrets of Successful Co-operation

The Novartis Journal (2000)
Alliances between companies have become crucial to business success, particularly in hightech industries. But, too much emphasis is still placed on the deal itself rather than the underlying strategy.

Alliance and Risk: Securing a Place in the Victory Parade

Financial Times (2000)
Alliances can help companies hedge between competing technology standards and reduce the costs of major strategic change by bringing in new skills. But alliances are often risky in and of themselves.

Do You Really Have An Alliance Strategy?

Strategy and Leadership (1998)
Surely, your firm has a strategic alliance. It probably has several. But do you really have a coherent "alliance strategy"? The difference is more than semantic. An alliance without a coherent strategy behind it is doomed to fail.

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Can AOL and Google Marriage Work?
The Providence Journal Op-Ed (2005)
Google's billion-dollar engagement ring to AOL will not buy love, but it will buy bragging rights, blocking rights, and building rights. The first two will get all the buzz; but the last is what will make this marriage succeed or fail.

Strategy Before Structure

The Alliance Analyst (1998)
The shallow strategic foundation of some alliances has resulted in some rickety deal structures. These structures can be dangerous, both to executive careers and company value.

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Relationship Lessons from the Ford-Firestone Breakup
Bridge Forum Op-Ed (2001)
Firestone's breakup with Ford is the most public corporate divorce in recent memory. But it is far from unique. We must learn its lessons.


Xerox and Fuji Xerox
Associated Press - excerpts (2001)
Restructuring of Fuji Xerox provides opportunity to draw lessons from its past success.

Competing in Constellations - The Case of Fuji Xerox
Strategy+Business (1997)
The relationship between Xerox and Fuji Xerox shows how alliances among companies are forging new units of economic power known as "constellations." Internal rivalry can put constellations at a disadvantage against single-company rivals, and the ability.

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Competing in Alliance Constellations: A Primer for Managers
Carnegie Bosch Institute (2004)
When two or more firms link up in an alliance, they begin to reshape competition from a pattern of firm versus firm to one of group versus group. When firms are engaged in this kind of “collective competition,” what will determine their success?

Star Alliance, 2000
Brandeis University case (2004)
Origin, management, and challenges facing Star Alliance, the airline constellation led by United and Lufthansa. Teaching case for MBA and executive education.

Constellation Strategy: Managing Alliance Groups
Ivey Business Journal (2003)
Becoming part of an multi-partner constellation can help a company compete and win. But a succeeding with constellations presents particular challenges in management and strategy.

Competitive Advantage in Alliance Constellations
Strategic Organization (2003)
What determines the success of a firm competing as part of an alliance constellation? The elements of a theory to answer this question are emerging. The paper aims to spark debate on this question.

The Corporation is Dead. Long Live the Constellation
The Alliance Analyst (1998)
Like it or not, group competition is here to stay, and firms need to understand the dynamics of constellation design. Early evidence suggests that design revolves around four broad choices.

Group versus Group: How Alliance Networks Compete
Harvard Business Review (1994)
Collaboration in business is no longer confined to conventional two-company alliances. Today groups of companies are linking together and a new form of competition is spreading: group vs. group.

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Alliance Sweet Talk: Tough Questions Worth Asking
Milestone Group Newsletter (2004)
How should investors react when they catch high-tech CEOs singing love songs to each other? First, with cautious optimism. Second, they should ask some tough questions.

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Vendor or Partner?
Outsourcing Venture Magazine (2006)
Is your outsourcing venture a vendor relationship or a true partnership? It is critical to know the difference and manage accordingly. And the dividing line between the two may not be what you think.

Outsource, Don’t Abdicate

CIO Magazine (2005)
The term "outsourcing" is an unfortunate one. With every outsourced task comes a new responsibility to govern that task properly and ethically. Denying this amounts to governance myopia.

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Joint Ventures in the Face of Global Competition
Sloan Management Review (1989)
Presents a framework to help managers decide when to use a joint venture in investments abroad. Factors considered include technology, market power, and government regulations.

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Managing Co-Development Projects
Product Development Report (2003)
Joint development of products and businesses is becoming common in many industries. Managers should apply the lessons from alliance management, because every co-development deal is in essence an alliance.

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How Alliances Reshape Competition
Handbook of Strategic Alliances (2006)
Alliances are intended to help firms cooperate better and also to help them compete better. Are these two objectives always compatible? This chapter in proposes a way to think about the interaction between alliances and competition.

American Airlines and British Airways

Providence Journal Op-Ed (2001)
U.S. Justice Department blocks AA-BA deal. It does not believe that AA and BA could cooperate in an alliance and still compete against each other on transatlantic service and fares. In the language of the go-go 1990s, Justice does not believe in co-opeti.

Microsoft Verdict Reveals Dark Side of Strategic Alliances

Unpublished Op-Ed (2000)
Judge Penfield Jackson’s verdict in the Microsoft anti-trust case last week should be required reading for any corporate strategist contemplating an alliance with another firm. It shines a spotlight on the dark side of alliances that is often hidden.

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Alliance Strategies of Small Firms
Small Business Economics (1997)"
Concludes that small firms follow one of two alliance strategies. When the firms are small relative to their rivals and to their market, they tend to use alliances to gain economies of scale and scope; when they are large in relative terms, they avoid all.

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Alliances: Encyclopedia Definition
Encyclopedia International Political Economy (2002)
An inter-firm alliance is an organizational structure to govern an incomplete contract between separate firms and in which each firm has limited control. This concept is elaborated in this encyclopedia entry.

Partnership Strategies: Glossary of Terms

Unpublished (1999)
Researchers and managers use a bewildering array of terms to describe various types and aspects of partnerships. This glossary helps clarify how we use the terms.

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